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When they switch brands because of a competitor's loyalty offering!

If 40% of people choose a Utilities provider based on the strength of...

their Utility provider's loyalty offers - while almost 60% of gas and electric customers say they've never switched providers – isn't that just about the clearest shout that there has to be different strategies for each audience? And doesn't it also suggest that those who've switched because of loyalty offers may actually be the least loyal and the most promiscuous shoppers out there? A real question that needs answering is "How do we ensure that the 60% who haven't switched yet and may shortly be hit by aggressive recruitment promotions remain loyal?" This is bound to be one of the most promotionally dynamic sectors around for some time. For more on this take a read at: http://www.granbymarketing.com/blog/utilities-power-rewards