The Tracking Study has been monitoring consumer behaviour and investigating how closely marketers are keeping track with it every year since 2005.
It remains the marketing industry’s only consumer/marketer tracker. Paul Godwin of PCG Consultants and Insights Consultants at the Institute of Promotional Marketing (IPM) will be speaking on the impact of couponing and price promotions, the size of the UK promotional marketing industry, the role of creative promotional planning and just why any individual piece of data cannot be looked at in isolation. Content is embargoed until after next week’s event so if you can’t come to the event itself (email PCG if you want to register) check back here in a couple of weeks for key findings.
This year’s study has included extra questions to help marketers to judge consumer response to impending EU data protection legislation which will replace the current passive opt-out permission to contact with an opt-in requirement.
.MAP will reveal how shoppers view and react to marketing activity in austerity Britain – and how well marketers have kept pace with these changes.
Launch of the
Friday, Nov 7
9.00am to 12.45pm
Kings Place, 90 York Way, London (Nearest station: Kings Cross)
Registration is free