See Paul speak about the 2014 FastMap Marketing Gap findings in this short video.
Now... in its tenth annual year, the fast.MAP Marketing-GAP exposes the difference between marketer’s perception of consumer behaviour and attitudes, and what consumers really think. Over 1,000 consumers and 300 marketers have been interviewed on hot topics including:
What encourages consumers to give consent to communications; How valuable different promotional techniques are; Understanding and appeal of emerging technologies; Which communication channels people prefer; Why people donate – or stop giving – to charity.
The difference between what marketers and consumers think is often surprising. Get informed by downloading the latest report, as covered by Marketing Week magazine. Visit www.fastmap.com or click here http://www.fastmap.com/marketing-gap.aspx -