Not everything that can be counted counts. Not everything that counts can be counted.
Godwin Insights is a trusted, independent and experienced market research consultancy. A valued partner to clients in B2C and B2B across, amongst others, the utilities, rail, travel, energy, professional services, leisure and sports industries; we use our expertise and experience to deliver intelligent, tailor-made solutions.
Experts in researching and working with the C-Suite, we provide strategic recommendations that go beyond research, helping our clients to answer their fundamental business challenges. Godwin Insights see all forms of research as a means to an end.
The reality is each of our clients are looking for insight into one of the big questions.
- Who is buying something?
- Why does that someone buy something? Or not?
- What else is that someone currently buying and why are they buying it?
- What does that someone really want to buy?
- What does that someone really need to buy whether they realise it or not?
- If we build it, will they really come?
And we could replace 'to buy' with 'to contribute' or 'to share' or 'to know'; in each case the principle remains the same. Clients need to know why people do what they do and what can be done to change it - positively.
We specialise in custom research and consultancy for all sizes of business, delivering big, in-depth studies for smaller clients and bespoke specialist insight for larger clients. We use a full range of qualitative and quantitative techniques to undertake both ad hoc and tracking studies across a range of customer, product and service areas.
We also work with our clients on improving customer satisfaction scores and measuring the same.
Research projects have included
- Data Insight
- Concept testing
- Market sizing studies
- Quantitative studies
- Focus groups
- Depth interviews - Phone and Person
- Desk Research
- Customer satisfaction