Our Approach

pcg marketing approach

Whether working on Consultancy, Insight or Training projects our approach is always the same. We start by getting to know your business and your desired results; only that way can we ensure that we deliver the outcomes you and your business need. And our findings and recommendations are always designed to deliver actionable outcomes.

Training and Workshops

By integrating traditional techniques and more unconventional training methods, we deliver bespoke training, coaching and workshop projects, each customised to complement the individual needs, demands and timescales of clients. Paul has developed and facilitated courses for the Institute of Promotional Marketing and has lectured at Universities including the University of Westminster and Roehampton. He has also developed and facilitated countless workshops for marketing agencies and brands, as well as for his own clients.

Consultancy

Our role is to use our experience, skills and insight to help you see the core issues you face and to provide practical help to address these issues and move your business forward. Often we are called in to projects simply because our clients do not have the time or the resource to devote to a particular project or opportunity. That’s fine with us, for projects we are happy to lead, work with, or work for teams from all areas of your business.

Insights

With a strategic planning background our focus is always on the outputs of research. The value we bring is to understand the actionable insight within the data, which is always more exciting, more useful and more informative than the data itself. We employ a reasoned and common sense approach to developing research programmes. With solid research methods at the heart of our qualitative research we look to develop programmes that deliver the insight needed to help our clients make the robust business decisions that they can be confident in.