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Paul founded Godwin Insights in 2011 after more than 20 years in the agency world as an Insights specialist and Strategic marketer.  

Paul works across all aspects of digital & direct marketing communications. His client experience includes, but is not limited to, B2B (Travel, Sport & Leisure, Risk Management, Financial Services, Professional Services, Utilities, Media) and B2C (FMCG, Travel, Sport & Leisure, Drinks).

On client business, Paul’s role is to lead on all client strategy, brand development, marketing planning, and insight & research projects. Paul is the key client contact on every project.


An experienced writer, speaker, lecturer and facilitator. Paul has worked as a visiting lecturer in Marketing Communications (MSc Marketing Psychology) and Brand Strategy at Regent’s University London and delivered lectures at other London universities. He is a former Director of Insights at the IPM (Institute of Promotional Marketing).


Paul conducts bespoke training & workshop projects for clients from travel & utility companies through financial & professional services, football clubs. media & educational institutions; again here in the UK, across Europe & in the US.

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