Paul GodwinMar 2, 20234 minWhen everything, everywhere is unique, nothing isHave you noticed just how 'not unique' many brands and businesses that claim to be 'unique' truly are? Or aren't? Now I know,...
Paul GodwinFeb 20, 20234 minShould we treat football clubs as fan brands?This Saturday afternoon, I made the return trip from South West London to Goodison Park, Liverpool to watch Everton take on Leeds United...
Paul GodwinFeb 17, 20234 minHow can a triangle help my business? We'll get to the triangle soon enough, I promise. But first, the one question I have been asked many, many times, is how can marketing...
Paul GodwinFeb 16, 20233 minWhat's the one key task that needs my business's urgent attention ?We get it. Starting any small business is hard work from the get-go. There’s a heap of things on your plate right now, all demanding your...
Paul GodwinFeb 16, 20232 minHow UK Sales Promotions showed us just how odd the Qatar World Cup truly wasYou may find this a pretty obvious statement, and non-controversial. There hasn’t been that much promotional activity from household...